~ Peter Kjeldbjerg, Manager, Struer City of Sound The key is to not only talk about the brand, but to continuously create new developments to enforce understanding of the brand.” In our case, the presence of Bang & Olufsen and in consequence of that a lot of small audio business. “In Struer City of Sound, our objective has been to create a brand that is based on a true story about the city. ~ Alice Rampelberg, Marketing B2C and E-Commerce Director, Paris Convention & Visitors Bureau The role of our team therefore became major in the organisation, as we had moved from a communication mission to a promotional mission, with ambitious objectives to be fulfilled.” We then started campaigns to reassure visitors and give them reasons to come and visit the city during 20. As a major tourist destination, it did not have to invest in marketing campaigns until the 2015 attacks. “Paris had never communicated to a B2C audience in the past. ~ Kim Heinen, International Press Officer, Rotterdam Partners Not everyone will find our modern city appealing - it is not as I like to say ‘an easy lover’, but those who appreciate its quirky and ugly sides will love it all the more.” “Embrace the things that make you difficult and accept that you can’t be everything to everyone. We gathered some of the best quotes from our speakers at City Nation Place Global to give you a little preview of the wonderful work that destinations around the world have been undertaking:
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